Innovative and emerging technologies
New technological developments are essential to ensure the sustainable supply of safe, nutritious foods that meet consumer demands in terms of quality, availability and social/environmental impact. However, it is essential that as technological solutions to current problems or opportunities for exploitation become available they are fully evaluated in terms of any possible risks and the benefits gained. Open and objective assessment of efficacy, safety and consumer attitudes with effective communication and stakeholder involvement is critical. Only in this way can trust be engendered and the irrational fear and rejection of potentially valuable emerging technologies be avoided.
